We recently launched the new Sourced website and it's a project we're proud of. Not because of any fancy tech, but because of what it means for the people using it every day.
The problem
Sourced had a bespoke, hard coded site. It looked fine but the marketing team couldn't touch it. Every change, no matter how small, had to go through their service provider. Sometimes that took weeks. Sometimes months.
Think about that for a second. A marketing team that can't update its own marketing.
Want to swap an image? Raise a ticket. New landing page for a campaign? Join the queue. By the time the change went live, the moment had often passed.
No business should have its marketing and sales pipeline stalled by its own tech.
What we did
We rebuilt the site on WordPress. But not a template job. We used fully custom fields throughout, which meant we could build something completely bespoke to their design while giving the team full control over imagery and content.
That's the balance most businesses want and rarely get. A site that looks like it was designed just for you, because it was, and a backend simple enough that anyone on the team can use it.
The result
The marketing team now works at their own pace. They update content, swap imagery and add new pages whenever they need to. No tickets. No waiting. No middleman.
And if someone makes a mistake? Not a big deal. We run daily backups and version control, so anything can be rolled back in minutes.
That's what a website should do. Get out of the way and let the team do their job.
