Why Page Speed Matters for Your Business

In the digital age, every second counts. Studies show that 53% of mobile users abandon sites that take longer than 3 seconds to load. For businesses, this translates directly to lost revenue and missed opportunities.

The Impact on Conversions

Amazon found that every 100ms of latency cost them 1% in sales. While your business might not operate at Amazon's scale, the principle remains the same: faster sites convert better. Users expect instant gratification, and a slow website signals unreliability.

SEO Benefits

Google has made page speed a ranking factor for both desktop and mobile searches. Core Web Vitals - metrics that measure loading performance, interactivity, and visual stability - now directly influence where your site appears in search results.

What We Optimise

• Image compression and modern formats (WebP, AVIF)
• Code minification and bundling
• Server response times and caching
• Critical rendering path optimisation
• Third-party script management

Getting Started

Not sure how your site performs? We offer free performance audits to identify bottlenecks and opportunities for improvement. A faster website isn't just a nice-to-have - it's a competitive advantage.