Case Study: Dr Barbara Medea

Project overview

Elevate North reworked the website for Dr Barbara Medea, a Clinical Psychologist offering therapy services. Working on health care, therapist and psychologist website design in Newcastle upon Tyne, the aim was to refine the visual direction and overall experience, creating a site that feels calm, clear, and supportive for people seeking mental health support.

The challenge

Visitors to psychology websites are often already feeling overwhelmed, anxious, or unsure. Through the discovery process, it became clear that the site needed to avoid visual noise or unnecessary complexity. Psychology can also feel theoretical or heavy, so clarity and simplicity were essential.

The approach

The redesign focused on creating a sense of ease. Our experience with health care, therapist and psychologist website design in Newcastle upon Tyne informed our choice of a carefully selected background image to add depth and warmth without distracting from the content. Typography, spacing, and layout were kept clean and restrained, allowing users to find information quickly and without effort.

Content was structured to be clear and direct, reducing cognitive load and helping visitors feel grounded as they navigate the site.

A soft, muted colour palette was selected to evoke calmness and trust,

The outcome

The result is a website that feels approachable, calm, and professional. The design supports the content rather than competing with it, making the site easier to engage with for people who may be in a vulnerable state.

This project highlights how thoughtful visual choices and simplicity in design can significantly improve the experience of healthcare and wellbeing websites. Our approach to health care, therapist and psychologist website design in Newcastle upon Tyne prioritises accessibility and user wellbeing above all else.

Interested in seeing how Elevate North can help your business?